It feels so good. Trade fairs got their groove back with the SICAM trade show in the Italian town of Pordenone. Back to direct contact, intense discussion and the chance to get up close and personal with the products. Everything that trade fair visitors have missed for so long. The applicable Covid-19 measures were, of course, still complied with to ensure the wellbeing of our employees and guests.
More than 540 exhibitors from 30 countries were present for the restart. And visitors came back in droves: over 7,200 difference businesses from 98 countries attended the event, soaking up everything the trade fair had to offer over four days. It was clear to see that intercontinental guests were back too, visiting the different stands to get an idea of the latest trends.