After the Furniture Solutions division received three prizes at this year’s German Design Award, another award is coming just before the end of the year: The noble matt collection also compelled the jury of the ICONIC AWARDS: Innovative Interior, who were established by the German Rat für Formgebung (Design Council). They also address another aspect of excellent design with their focus on architectural solutions.
The ICONIC AWARDS: Innovative Interior are considered as the “trend-o-meter” of the interior furnishings industry. The goal of the prize, which according to its own description is bestowed “only upon the best of the best in the furnishing and interior design industry”, is to develop a platform for networking architects, product designers and property developers with the furnishing industry. Anyone who can prevail here against the prestigious competition has clear proof of the exceptional quality of their products.
This year, the jury decided this applies to the REHAU noble matt collection which was awarded the “Best of Best” title in the “Product Design/Furniture” category. With the noble matt collection, which consistently hits the mark in the trend toward matt furniture, joiners, designers and industry partners can create furniture and rooms in perfect harmony. The coordinated designs of the surfaces, edgebands and storage make this possible. The attractive appearance is accompanied by a pleasant, velvety feel with soft-touch and anti-fingerprint technology.
“This is a wonderful conclusion to what’s been a challenging year in 2021 and a great symbolic Christmas present for the entire team,” says Hans Peter Mehnert, Head of Product Management Furniture Systems and Components. “What pleases me most is that it gives us reassurance in the path we have chosen. Which is: to conceive products based on the collection.”